The Greatest Canvas Ever Built

Published by: Scott Schoeneberger

The word video is often connected to consumable content: movies, YouTube, television, Instagram, or whatever moments we’ve recorded on our phones. This content generally takes on a 16:9 format and is presented as something to watch as entertainment. But video and similar motion graphics can be leveraged in highly creative ways that change the dynamic from content to be watched to something that you experience.

In the context of experiential space creation, the use of video isn’t intended to be just another thing to watch. It’s purpose becomes immersing you into feeling. Motion graphics provide an incredible method to bring a space to life in a very unique manner. Apart from being intrinsically entertaining, visual elements can entirely alter the mood of an environment, provide information about the space back through data inspired visualization, or offer a visual feedback and interaction system that provides surprise and delight.

Today, spaces are the greatest canvas ever built. Video has broken free of the 16:9 one dimensional shackles that have long held onto it, and spilled out into entire environments. Curved display surfaces, projection mapped content, displays embedded into architecture instead of being attached to it as an afterthought all provide fuel for this new type of canvas.

We've gathered some examples of non-traditional, immersive, multi-dimensional motion visuals and how they can be used to create an experience.

Projection Mapping

Not a new concept, but still something many people have not seen at scale. An entire building can be brought to life through moving content that can be informational and create entertaining illusions effects. 

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Large Format

The cost of LED panels has dropped significantly in the last few years, making multi-sided large format displays like this one much more accessible. This type of installation definitely makes a statement, and really can't be missed. 

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Embedded / Architectural

This multi-story pillar installed on a cruise ship goes from the floor to the ceiling, wraps 360 degrees around, and has a very non standard shape to it. It's an architectural piece that is jaw dropping and creates an entirely different experience for the space. 

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Interactive / Data Driven

Combating the dilemma of the ever-hungry content beast, we begin to see data driven installations. The content on these takes form, and reacts to the data that is feeding it. Weather, traffic, audience size, ambient noise, network traffic, etc. 

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If you're interested in learning more about how visual elements like these can be applied to transform a space from drab to an immersive experience, hit the contact button below! 

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