The Emerging Use Case for VR

Published by: Scott Schoeneberger

Last week we touched on a bit of the history of VR and on some of the hardware available today that allows us to consume the content. The different types of content are what make this such a fun experience, and each type can offer such a different feel. Let’s take a look at few of these different content types and where they are often being used.

360heros_3dpro14h_stereoscopic_3d_360_deg_1191247.jpg360 Capture: This content is real world footage captured much like you would capture other video. Using cameras that offer a 360 degree view, or an array of cameras setup to capture 360 degrees of content, you are able to record footage for use within VR headsets. The application for this is huge ranging from the creation of immersive training or educational videos, to marketing pieces like product demonstration / ride alongs. It won’t be long until live streaming from events is common through use of VR headsets. Some of the most interesting use for this content is to take particpants someplace they are likely to never actually go, like the VR experience below (make sure to pan around). 


Digital Content: On the other end of the spectrum we have purely digital content. This includes all of the environments created in 3D, from real places to imaginary lands used for gaming. Some of these are so well produced that when you see them, you might not realize at first glance that they are digital. Digital content allows for any number of uses within the VR realm ranging from entertainment, to training. Much of this type of content today is being used for entertainment, like many of Star Wars Jakku Spy experience features.  



Blended: This is a combination of real world capture and digital. This use allows you to augment a real environment to show what it might look like if changes were made to it.  Or maybe add some special effects for entertainment.  We’ve been experimenting with using this to show what a stage design would look like sitting front row, or how a tech installation could change an environment. You can expect to see much more of that type of visualization use in the near future, especially considering it’s much more exciting than traditional renderings! 


Between these three types of content there is a seemingly unlimited use case for the application of VR. As hardware continues to advance and the cost of entry drops, there will be a surge of new experiences created for this medium. Since you can consume the content through a browser, as in the examples above, or completely immerse users into the environment using one of the headsets like Google Cardboard or Oculus Rift, there really is no limit to where you might find this being used. 

  • Entertainment / Films
  • Gaming
  • Training
  • Marketing / Promotional
  • History / Education
  • Real Estate
  • Product Design 
  • Architecture 
  • Remote Piloting 


We're really into this VR stuff, and have been working on some exciting projects for clients that we can hopefully share with you later on. If you're interested in finding out more about VR experiences,  or want to run an idea by us we're always here to chat! 




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