Playing Games at Experiential Marketing Summit

Published by: Gasper Rubino

[vc_row][vc_column width="1/1"][text_output]Just recently, you may have seen a social post of a picture of a cartoon flying squirrel and wondered to yourself “what’s that all about”? Well actually, that squirrel’s name is Cliff, and no we haven’t lost our minds. We have created a fun, interactive way for you to experience BlueWater at the Experiential Marketing Summit in San Francisco coming up in May.[/text_output][/vc_column][/vc_row][vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_raw_html]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[/vc_raw_html][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row][vc_column width="1/1"][text_output]With more than 1,200 marketers from around the world attending the Experiential Marketing Summit (EMS), we wanted to come up with an awe inspiring experience that the attendees can’t stop talking about. So we flexed our creative muscles and came up with a gesture-based game with similar mechanics to the popular mobile app “Flappy Bird”.

Experiential Marketing Summit, GamePlayFor those not familiar with “Flappy Bird,” it’s a mobile game in which you help a small bird fly through pipe by tapping on your screen to keep the bird in the air. Our game, Flappy Face, will function in a similar manner but instead of tapping on the screen, you will be flapping your arms up and down to keep Cliff in the air and help him make his way through the trees. We also integrated a photo capture function where you can replace Cliff’s face with your own and share it across multiple social channels.

The game will be played in our booth on a large 2.5 mil LED Wall measuring 16 feet wide by 9 feet tall, which will be eye catching to say the least! If you are in San Francisco for EMS stop by our booth #308 and join in the fun! Otherwise, you can see where Cliff flies to next by following his journey on Twitter using the hashtag #BWFly.[/text_output][/vc_column][/vc_row]

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