Boosting Brand Experiences: The Adidas Boost Your Selfie Event

Published by: Emaly Panek

Bluewater had the pleasure of partnering with Adidas and Match Marketing Group to bring the Boost tour to life in 2015! We used our technology to promote Adidas shoes with Boost technology, specifically designed with a foam midsole to return energy to the wearer for maximum athletic performance.

The dome pop-up made 14 stops on its tour, which featured Bluewater's tech to create brand activation games, and the Boost Your Selfie photo activation, as well as providing tech support for the length of the tour. Visitors were able to try on shoes with the Boost technology and test them by participating in the interactive games.

Check out our video from the event below!

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